5 reasons why healthcare organization should adopt salesforce.com
Healthcare involves relationships between providers and patients that are unique and important. Healthcare organizations have many untapped opportunities to create more powerful and innovative digital experiences that will enable them to become true leaders in the arena of customer service.
Health cloud organizations can now take patient relationships to the entire new level with the help of Salesforce. The Health Cloud in Salesforce not only helps organizations unlock data information from their traditional recording systems together with the EHRs, it also provides healthcare experts with the tools they definitely need to work more resourcefully in partnership.
There are the five reason for every healthcare organizations should leverage and adopt salesforce using cloud computing.
Easy integration
Salesforce Health will aggregate data from multiple systems, including electronic health records, practices and wearable technologies. So healthcare organization can integrate salesforce with existing EHR, revenue cycle management, practice management and medical devices. Also can integrate with other third party partner from patient care or business perspectives.
Salesforce in addition to their legacy EMR systems as an engagement layer. It gives them additional capacity for CRM, mobile and social.
Operation efficiency
Using salesforce for patient care and other marketing, operational area will bring more efficiency like Salesforce can automate that task rather than a practitioner calling or mailing patients to let them know it’s time to visit the doctor.
Salesforce supports patient acquisition, retention marketing, reputation management and analytics functions for small and medium – sized doctor practices using Salesforce Marketing Cloud.
Set up your reporting environment, use the report creator to create a basic report, and organize your reports to make information easy to find. On the Salesforce AppExchange you can also find great dashboard apps and add them to the console.
Patient relationship
Salesforce’s Healthcare Cloud services are transforming healthcare by building stronger relationships between patients, payers, and care providers — and the providers themselves.
Using salesforce chatter and community cloud caregivers can build better relationships with patient, Once they leave the clinic, caregivers can follow up with patients, whether it’s an email, a phone call reminder or a mobile app message.
Modern healthcare patients are increasingly demanding value for their increasing share of healthcare costs and expecting personalized, timely and interconnected experiences across all channels and devices.
Flexibility for customization
Salesforce gives flexibility for healthcare organization to customize according their workflow and their need, customization like Customize hospital website to list their services and book appointments from their website, it’s basically lead collection functionality in salesforce,Customize partner community for internal users like caregivers and other department, customer community for patient facing.
Salesforce Lightning gives developers full control over the visual presentation and UI without having to learn a new development language.
Security
Data security is one of the major concerns in the Healthcare domain.
Salesforce Shield is a set of safety tools that you can use to comply with regulations regarding the storage of sensitive protected health information. With Platform Encryption, Field Audit Trail and Event Monitoring.
Platform Encryption enables you to natively encrypt your most sensitive information at rest, enabling you to address HIPAA requirements to store sensitive protected health information.